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We Don’t Always Know Why We Do It, but We Do It Anyway

Good morning. It’s Wednesday.
Some of the most enduring customs are the ones we barely notice. We follow them without question, pass them along without knowing, and rarely stop to ask where they came from or why we still do them.

Let’s take a look.

We Don’t Always Know Why We Do It, but We Do It Anyway

You knock on wood without thinking. Say “bless you” when someone sneezes. Clink glasses before taking a sip. They’re not rules. They’re customs: tiny, inherited behaviors passed down long after anyone remembers why.

Some of them go back centuries. Knocking on wood is believed to come from ancient tree-worship, a way to call on protective spirits. Clinking glasses when we toast may have once been a gesture to spill wine between cups, a kind of shared safety check.

Saying “bless you” after a sneeze became common during times of plague, when sneezing was seen as a dangerous symptom. In some traditions, it was believed the blessing could protect the soul or ward off what might come next.

We do these things, even if we’re unsure how or where they started, because they’ve become habits. Scripts. Social glue. They signal belonging, respect, care, superstition, or simply that we’re part of something passed down long before we arrived.

And that’s what makes them powerful.

Customs like these live under the surface. You don’t choose them. You absorb them. They shape how you greet, how you host, how you eat, how you comfort. Sometimes they bring closeness. Sometimes constraint. Often, we follow them long after their context disappears.

But that doesn’t mean they’re meaningless. In fact, it’s the opposite. These customs have lasted for generations, not because we remember why, but because they still do something for us. They reflect how much we rely on repetition, familiarity, and shared signals to feel anchored, even when we’ve forgotten the source.

You don’t have to start knocking on wood with reverence. But maybe you notice it now. Maybe you wonder what else you’ve inherited without knowing. What gestures, phrases, or expectations were passed to you not as instructions, but as memory?

And maybe you get to decide which ones are worth keeping.

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This month in The Next Chapter, we’re keeping things simple and sharp.
We’re bringing you ideas to help you think a little differently about what you engage with, what you react to, and what you prioritize.

Start Smaller
The urge to overhaul everything is usually strongest when you’re overwhelmed. But reinvention doesn’t always require a dramatic exit. Start smaller. Change the part you return to most often. How you begin your day. How you wind it down. Let what’s next build from where you already are.

“Pass It On”

Sometimes a thought, an idea, or a perspective lands at just the right time. If something here feels like it might resonate with someone you know, share it with them.

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