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Why We Hoard Good Ideas
Worthyest

Good morning. It’s Wednesday. The week’s in motion, but maybe you’re feeling a little in between. You’ve got ideas hanging around. Some you started. Some you’ve been saving. And it’s hard to tell if you’re waiting for the right moment or just putting it off.
It’s easy to hold onto a good idea and tell yourself you’ll use it later. But often, "later" becomes a way of never starting. Today we’re looking at why we tend to save our best ideas and what we might gain by finally letting them go to work.
Why We Hoard Good Ideas
Writers do it. Artists do it. People who don’t call themselves creative do it, too.
You have a good idea. Genuinely good, promising, worth something. But instead of using it, you file it away. You tell yourself you’re saving it for later. For the “right moment.” For when you’re better equipped to do it justice.
What you’re really doing is hoarding.
It seems harmless enough. But hoarding ideas has all the same emotional drivers as hoarding physical things: fear you’ll run out, fear you’ll waste something valuable, fear that now isn’t the time because you’re not ready yet.
In other words, perfectionism.
The problem is, ideas don’t tend to improve in storage. They don’t ripen. They recede. You lose touch with whatever made them feel electric in the first place.
And worse, you subtly train yourself to believe that ideas are scarce. That you’d better hold on tightly to the good ones because you might not have another.
The irony, of course, is that creativity works the opposite way. The more ideas you use, the more you tend to have. The more you trust yourself to act on them, the more easily they come.
So if you have an idea you’ve been “saving,” ask yourself:
What are you saving it for?
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